In less than 30 words, tell us about yourselves
A powerhouse crew of wellness warriors – caffeine-fuelled, mission-driven and always ready to tackle challenge. Boosting wellbeing one smile, one conversation and one smart snack at a time.

Where do you live:
Located at the Hotel (what three words:Latched.fortified.
abundance.) but we get everywhere!

Tell us something amazing you’ve done in the last year:
Sound Bath in the Ballroom, Pop-spa at FOS and leisure stay 
activities on South Today!

Who should people speak to if they want help:
Call 6679 and we will find the right person for you!

What are you working on at the moment
Our brand new gym, reception and wellness hub,  
opening Jan 5th!

Best place for lunch:
ART FOUNDATION – Yummy and healthy!

How do you spend your evenings:
Looking after our own wellness after looking after others all day.

What would you do if you weren’t at the Health Club? 
Sounds Cheesy, but Wellness (we love what we do!)

We catch up with George Matten who is our Butler.

Name: 
George Matten

Position:
Butler, Private side

When did you start:
2023

Where did you work before: 
The Badminton Estate and before that I was a Gamekeeper for eight years in Scotland, Devon and Gloucestershire.

Why you love your job: 
I’ve had the pleasure to work and live on several estates, but Goodwood is a special place. There is so much passion about the history of Goodwood and what goes on today and it flows all the way from the top to the bottom. Nowhere is perfect but it’s nice to be part of a community who care so much about where they work and what they produce.

Cars or horses: 
I grew up surrounded by hunting and eventing horses, but I’d probably choose a Lamborghini Miura SV p400 over taking Frankel out for a gallop! That being said, my choice would be Shooting!

Family: 
I have a wonderful wife, Amy, who’s the most fantastic mother to our 3 children - Bertie (5), Dotty (3) and Humphrey (1). Yes, I’m very tired.

Hero(s): 
David Somerset

We catch up with Rose Carrassi who is our Horseracing Club Membership Manager. 

Name:
Rose Carrassi

Position:
Horseracing Club Membership Manager

When did you start:
I started in 2018 at the Hotel and joined the Racecourse in 2019

Where did you work before:
I worked in hospitality, did a couple of ski seasons in Morzine, then on to superyachts before coming to Goodwood.

Why you love your job:
Goodwood is truly a special place to work. There will always be challenges along the way, but everyone supports each other, and it is rewarding to see all the hard work and effort pay off when our events come together.

Cars or horses:
Horses any day! I loved riding when I was younger and love that I still get to be around them in my role. Yard visits are always a highlight for me.

Family:
My husband Alessandro, son Leonardo and daughter Aurora. There is an Italian theme here; my husband is from Bari, Puglia.

In less than 30 words, tell us about yourselves

We manage Goodwood’s customer-facing digital platforms, primarily Goodwood.com and our apps. We strive to make our customers’ experience online just as exceptional as visiting the Estate. No small task!

Where do you live

Our work home is the second floor of Hangar 8 across from
IT. Come say hello! We currently have sweets in the shape of
Shaquille O’Neal’s face that we would gladly share / offload
(Shaq-A-Licious XL gummies, they are a real thing).

Tell us something amazing you’ve done in the last year

Between us all we have: Ran my first marathon and raised
£2.5k for Hospice UK. Became a Dad, bought a house
and managed to keep five office plants alive when any
level-headed botanist would’ve walked away.

Who should people speak to if they want help

Goodwood.com/digitalrequest is the best way to brief things
into us. You can also use digital@goodwood.com and we’re
all on teams.

What are you working on at the moment

Our biggest current project is improving the buying journey
on Goodwood.com. This is to reduce friction for our customers
when they purchase from us and increase the chance of them
buying extras like Grandstands and Fellowships.
We’re also making sure Goodwood.com is optimised for
discovery in the new wave of gen ai search engines like
Chat GPT and Copilot.

Best place for lunch

The Pass Café on the A27. Almost ten years in and still the
undefeated champion of roadside food. Who else is doing
hickory smoked beef shin specials in a food van?! Shout out
to the coronation chicken grab and go from the Motor Circuit.
Got me through some long meetings!

How do you spend your evenings

Gaming, binge watching, playing music, vinted shopping,
car detailing, seeing bands, seeing friends and singing lullabies.

What would you do if you weren’t in Digital?

So, they pay people for live streaming D&D campaigns on
YouTube now...

We catch up with Manager of the Goodwood Education Trust, Catherine Cannon on her and her role at Goodwood since she joined in 2022.

Name:

Catherine Cannon

Position:

Manager of the Goodwood Education Trust

When did you start:

Autumn 2022

Where did you work before:

I headed up the Sustainability Team at West Sussex County Council, leading county-wide work on sustainability and climate resilience. This Goodwood role now brings together my interests in outdoor education, charitable governance and the environment.  

Why you love your job:

I love telling the story about what we are doing, about how important it is and the difference we are making. I get to work with a team who are so passionate and committed in what they do, which is enabling often vulnerable and disadvantaged children to spend time in the natural environment. And I get to cuddle lambs and sit round the campfire

Key Achievement or something you are proud of  I’m incredibly proud that in 2024 almost 2,000 children had a school trip to the farm with the Goodwood Education Trust. Due to grant-funding secured, many of those were funded for a free trip as they were eligible for means-tested Free School Meals, and would otherwise not have had the opportunity.

I love telling the story about what we are doing, about how important it is and the difference we are making.

Catherine Cannon

Day to day life at Goodwood It’s so varied! One day I might be showing round the Mayor or the High Sheriff, and another day introducing primary school children to life on the farm. I wear my wellies a lot! One day I might be completing grant applications, so more children can benefit from what we have to offer, and another listening to our team about how we can do things even better. There are lots of benefits to being part of the Goodwood team, and I particularly like being able to access the Health Club and bring my family to the Revival.

Sum up your role in paragraph I head up the Goodwood Education Trust – an independent environmental education charity operating on the Estate. Almost 50 years old, we connect children and young people with the countryside and where their food comes from, inspiring a love of nature. We work with primary and secondary schools, and have an increasing interest and expertise in working with those struggling with mainstream schooling, or those from underserved communities.

In less than 30 words, tell us about yourselves
The data team look after all of our customer data and analysis as well as our digital marketing campaigns, and are the link between the customer and the business.

Where do you live
Second floor of Hangar 8.

Tell us something amazing you’ve done in the last year
We have won three awards this year! The campaign team won best use of AI in marketing and the best use of Apteco marketing software for our customer segmentation in email, and the team as a whole won the best dressed at Revival!
The data team have delivered the first two phases of the new reporting system, Power BI, and the conversion team were an integral part of delivering the new website.

From left to right – Gabriel Higinio Hoyos, George Brady Hoy, Dan Lowson, Natalie Fordham, Helen McIntosh, Taylor Bryant, Claire Farmer, Grace Brittain, Kelly Hall, Gemma Poulter, James Thorpe.

Who should people speak to if they want help
For any data analytical needs, including all customer analysis, sales trends and digital analysis, speak to Dan, Kelly, Gemma, and Gabriel. And if any reports break, speak to George. 
On the campaign team, Natalie sits across all areas – Claire and Grace look after web conversion, and Helen and Taylor are on top of email and customer journey communications.

What are you working on at the moment
Rather than counting down the 12 days to Christmas, Kelly is counting down the 12 working days she has (at time of writing) to deliver all E&H reporting on Power BI. The whole data team are working tirelessly towards getting the Power BI project live across the business for the new year.

The campaign team are working on GRRC & Health Club customer journey communications, which triggers communications based on actions customers make across digital touchpoints.

We’re also working on the transition from Talent to Audienceview (the new ticketing system), in particular product management for the on-sale windows.

Best place for lunch
As we are writing this, we are literally just about to go to the Fox Goes Free for lunch, so let’s say that.

How do you spend your evenings

Gemma – Plays netball once a week, has a reputation for injuring opponents.
Dan – Plays video games. Apparently, he's playing the same games he played when he was 10 years old – you’d have thought he’d have completed them by now. Plays D&D with people from Goodwood since he started 6 years ago.
Helen – Makes clothes – Helen makes her own Revival outfits. As well as running stitch, she also actually goes running.
Kelly – Puts the kids to bed and doom scrolls social media. She may watch some telly if time allows!
George – Plays badminton. He was accused of making this up, but we all decided it must be true as it’s a silly sport to lie about playing.
Natalie – Attempting to move house, unsuccessfully at present (probably needs a better customer journey). Also wreath-making in preparation for Christmas.
Taylor – Goes to yoga and walks the dog (the dog doesn’t attend yoga… yet).
Grace – Paints pet portraits for people, might well paint Taylor’s yoga hound.
Claire – Binge watches TV shows… all the guilty ones, like I’m a Celebrity. Also bakes cakes… need to see more of these in the office.
Gabriel – Plays basketball, reads books (not about basketball), and is currently learning to drive – too many meetings at the top of the hill to get to on his bike was the final straw.
James – The concept of spare time is a distant memory. Spends most time ferrying children around to various football and cricket clubs and helping with homework (worryingly doesn’t understand the maths homework). If there is any time, plays guitar.

What would you do if you weren’t in the Data team?

Gemma – An ice cream woman (has frantically tried to change her mind on this since blurting it out, but the editor wouldn’t allow it).
Dan – Would want to be a theatre actor. Once performed in the Minerva at Chichester at age 10, given that’s when he started playing video games it feels like life peaked for Dan then.
Helen – Would be an extreme sports star.
Kelly – Estate agent – doesn’t actually want to be an Estate Agent, just likes looking around houses!
George – A fine artist, switching out artistically arranging data tables to actual hand-drawn works of art.
Natalie – Prime Minister (who branches out as a florist).
Taylor – A vet. Probably needed after forcing her dog to do yoga.
Grace – An artist (Grace is already an artist, she just wants to be a rich artist).
Claire – Detective.
Gabriel – Teacher, specifically of history.
James – Would definitely be the Succulent Chinese Meal guy (Google it).